Quality in Social Science Research
154 Ashford Drive
Lebanon, PA 17042
ph: 717.450.5733
alt: 920.248.9090
kmensch
We bring theory to practice by providing research services focused in the social sciences. Simply put, our professionals are the real deal. Whether it is the design and testing of a new instrument, or a longitudinal quasi-experimental design study, we will provide credible results. All of our projects are directed by researchers who hold PhD's in the social sciences and who are tried and tested in both academia and consulting.
Quantitative Research might be described as the gathering and analysis of data that can be expressed in numerical form. Quantitative research involves data that is measurable and can include statistical results, financial data, or demographic data.
Qualitative research uses individual in-depth interviews, focus groups or questionnaires to collect, analyze and interpret data on what people do and say. It reports on the meanings, concepts, definitions, characteristics, metaphors, symbols and descriptions of things. It is more subjective than quantitative research and is often exploratory and open-ended. The interviews and focus groups involve relatively small numbers of people.
Depending on the size and scope, many research studies include a combination of qualitative and quantitative methodologies and techniques. Often the quantitative results can be confirmed or denied by the qualitative or vice versa allowing for a more sound overall design.
“Research is to see what everybody else has seen, and to think what nobody else has thought”
~ Albert Szent-Gyorgyi
154 Ashford Drive
Lebanon, PA 17042
ph: 717.450.5733
alt: 920.248.9090
kmensch